FILM 0145 seconds
Support general practice.
The opening film introduces the campaign through kinetic type, halftone imagery and a call to action.
Design systemsA shared structure for a consistent brand.
Agentic AI workflowsConnected tools, with design intent built in.
Start with a conversation.
Tell me what you’re making, where it needs to work and what you want to change.
04 / CAMPAIGN IDENTITY
2025SOS Scotland
Overview
A campaign identity exploring the pressures facing general practice in Scotland. Kinetic typography, halftone imagery and a bright graphic language connect three short films with social media, outdoor posters, merchandise and a digital campaign.
MOTION DESIGN
Campaign films.
FILM 0236 seconds
A month of care.
A typographic explainer connects the campaign’s National Insurance message with the idea of lost GP time.
FILM 0343 seconds
Care under pressure.
The final film returns to care, bringing short statements and the campaign’s graphic language together to close the sequence.
CAMPAIGN APPLICATIONS
One voice, across formats.
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