Clear Thinking.Connected Design.

I design brand identities, publications, packaging and digital experiences.

~ Daniel Rolfe

Services

Design support for brand and marketing teams, start-ups and agencies. From full projects to the extra capacity your team needs.

Brand identityVisual identity & brand guidelines

I create and evolve brand identities, from the logo, colour and typography to practical guidelines and launch assets. A clear set of rules helps every application feel part of the same brand.

Editorial designPublications, reports & presentations

I design publications, reports, brochures and presentations with clear structure and considered typography. Reusable grids and templates help your team carry that consistency into the next edition.

PackagingPackaging systems & production artwork

I design packaging and production artwork with a clear hierarchy across your product range. From the overall range structure to the on-pack details, each pack feels part of the same brand.

Digital designWebsites, campaigns & social assets

I design websites, interfaces, campaigns and social assets that carry your brand across digital channels. Reusable layouts and content templates give your team a consistent starting point for everyday work.

Approach

Design systems make the rules reusable. Integrated AI workflows connect repeatable tasks, with people reviewing the work.

Design systemsRules, components & templates your team can use

I turn design decisions into shared rules, reusable components and templates, supported by practical documentation. I help put the system into use and hand it over so your team can keep building with it.

Agentic AI workflowsConnected production tasks, with human review

I map repeatable production tasks, connect the right tools and set up agentic AI workflows with clear human review points. Practical guidance and a team handover make the process easier to use and maintain.

Here is a tool I made

Modular grid calculator

A small tool for finding a grid that fits your page exactly.

Try the calculator

Working principles

A few things I work by

Work directly with the designer making the work. Clear conversations, shared decisions and a practical handover.

PACKAGES

Ways to work together.

Start with what you need now. Scope and fees are agreed around your brief before work begins.

Brand foundations

Build a distinctive identity, or refine the one you have.

Visual identity
Brand guidelines
Essential brand assets

Price on enquiry

Enquire

Connected rollout

Bring your brand to life across every touchpoint.

Print, packaging & digital
Campaign & launch assets
Reusable templates

Price on enquiry

Enquire

Systems & workflows

Make great design easier to manage, repeat and scale.

Design systems
Agentic AI workflows
Documentation & handover

Price on enquiry

Enquire

Not sure where to start? Discuss your project

From brief to handover

A clear process, from the start

Define01

We agree the audience, priorities, scope and deliverables, so everyone knows what the project needs to do.

Let’s talk

Design02

I develop the direction and applications. We review the work together, refine the details and test it in use.

Let’s talk

Connect03

You receive the agreed artwork, assets and guidance. Templates, systems and workflows are set up ready to use.

Let’s talk

START A CONVERSATION

Let’s talk about
your project.

Tell me what you’re making and what you’d like to change. A starting point is enough.

Daniel Rolfe Independent design · Brand & systems

Clear Thinking.Connected Design.

Services